
How to Sell Art Online — Step-by-Step Course for Photographers and Artists




Because I’ve done it myself. I built an Etsy store from scratch that now earns over $100K a year—bringing in sales while I sleep and travel, allowing me to focus on doing what I love. And the best part? It’s just my side hustle.
I know there are a lot of so-called "experts" out there selling courses without real results to back them up. That’s why I’m doing things differently. I built a Multi-6-figure Etsy business selling prints, and I’m not just making claims—I’m showing real receipts.
Unlike others who hide their store name, I’m keeping mine public. Anyone can check my actual store and see my real sales numbers—because I believe in full transparency.
This course is designed to give you real, practical steps—without unnecessary filler or distractions. Instead of inflating the price with high-end production that doesn’t add real value, I’ve kept it affordable and accessible while ensuring you get everything you need to succeed.
You won’t find me sitting in front of a camera talking endlessly about "making money on Etsy." Instead, I’ll walk you through exactly what to do, with clear, step-by-step text-based lessons you can follow from anywhere, at any time.
This isn’t about theory or fluff—it’s about results. If you’re ready to take action, follow the steps, and start building a profitable Etsy store, let’s get started.
You get lifetime access, including all future updates at no extra cost.
No! While I personally sell photography prints, the strategies in this course apply to anyone who wants to sell art on Etsy.
Absolutely! This course is perfect for photographers and artists who have created artwork and are ready to start selling prints but don’t know where to begin. Whether you’re new to Etsy or online selling in general, I’ll walk you through the entire process step by step—from setting up your shop to optimising your listings and making your first sales. No prior experience in e-commerce or marketing is required!
This course will help you optimise and scale your shop, even if you’ve already made a few sales. You’ll learn advanced strategies to grow faster.
No! This course focuses on Etsy SEO and organic traffic—so you don’t need Instagram, TikTok, or ads to succeed.
Selling on Etsy takes time, but this course gives you the exact blueprint to shorten the learning curve and start seeing sales faster. The key is consistency and applying the strategies.
The course is self-paced, so you can go through it at your own speed. Most students finish in a few weeks, but you’ll have lifetime access to revisit lessons anytime.
I offer a 30-day action-based money-back guarantee. If you complete the first two modules, apply the lessons, and don’t see value, you can request a refund*
Ask me questions at any stage of your Etsy journey, get feedback, connect with like-minded creatives, and celebrate your wins together. Learn, share, and grow in a supportive space! 🚀
Hi, I’m Peter Yan, a Melbourne-based photographer who turned my passion into a thriving business. After nine years at Apple, I left my job in 2018, bought a one-way ticket to London, and pursued photography full-time. I’ve since travelled to over 40 countries, capturing unforgettable moments and building my brand. But my journey wasn’t smooth. In 2020, when the pandemic halted my travel career, I pivoted to selling prints on Etsy.
My first year? $0. By 2021, I made $20,222. A year later, $107,548. Last year? $135,412—and still growing. I didn’t rely on my large social media following to get here. I deliberately chose not to promote my Etsy store to my audience because I wanted to prove that success on Etsy is possible through organic marketplace traffic alone. If you’re ready to turn your art into a profitable business, let’s get started.
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